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Most people who download a mobile app will stop utilizing it after a short term. The app stays inactive on smartphones, and the engagement proportion is low to none.

Apps are known for their low retention rates. Mobile app developers must actively fight this downward trend by looking for ways to boost engagement.

Make it useful

With millions and millions of apps on app stores, you are probably facing countless competitors. If your app is not high on workability, then users will directly turn to a better alternative. It’s crucial to constantly test and watch the performance of your app, to make sure it is user-friendly and practical. Here are a some methods to do this:

Users have to get on the app fastly and easily, and they should immediately understand the purpose your app provides to them.

Every feature should have its own purpose: When a person downloads your mobile app, they do that with a motive, it can be for playing a game or making a buy. Every feature should be oriented in relation to the app’s purpose. So, you must not add features that are not helpful or are irrelevant. It doesn’t matter how nice they look or how amusing they are. A dilated app won’t engage users in a successful way.

Do you also know that 49% of app users are less likely to use your app twice if they find bugs? Well, bugs damage the fluent user experience, and they disturb users – which is not going to do anything good for your rates. So you need to make sure your mobile app is free of bugs, and examine frequently to rapidly clear any new issues in your app.

Every time an app collapses, delays or manifest slow load times, mobile app rates will be affected consequently. Because of that, it’s essential to follow both front-end and back-end operability to get an idea of how well (or bad) the app is functioning. 

Stimulate your users

One of the key tactics to app engagement is assisting users to create a powerful connection with your mobile app. A special way to do this is by including the user in numerous facets of the app, for example games, stimulus and dynamic content.

For example, Some apps reward both the user who referred a friend and the new user with free things and several discounts. So you need to give your users a motive to love your app, and to make engagement worthy, whether financially, socially, or emotionally.

Use Push Notifications

Several reports that app users who experience some level of personalized interaction are more expected to come back to an app for 10 or more sessions. 

An interaction can be as simple as sending a push notification welcoming users or giving handy data as users advance through the app. Famous apps use this kind of interaction to mold the user journey, by being attentive and calculating how to reach out to users. For example, giving pertinent deals based on location and app usage is a great strategy for impulse app sessions. 

Connecting with your app users is also a good method to re-engage users who have abandoned the conversion funnel. Numerous studies support this by confirming that app abandonment after a single-use drops to 18 percent from 24 percent when this kind of interaction is executed.

Don’t Underestimate The User Experience

There is not an ideal thing to do for improving user engagement and retention rates, but you do need to preserve the proper balance among several strategies and the general user experience. Just because push notifications are effective for a mobile app, doesn’t mean it’s the right technique for everyone. 

Before you embrace any of these strategies, you need to evaluate if it’s the best choice for your app particularly. Will it help the users or will it disappoint them? The second you annoy users, you’re slaughtering your retention rates. Take a look at your choices and decide the best idea with your user in mind.

Work With An Ad Network

When it comes to this subject, you need the right app monetization master plan that works good. Among different app monetization procedures, the advertisement is the best and most standard way for an app to persist on the market.

You could be pro at developing, marketing, and advertising apps but without an app monetization strategy, your wish of being a remarkable app developer will naturally go wrong. 

While monetizing your app can require various plans such as in-app purchases, in-app subscriptions, and in-app advertising, you need to have a good strategic marketing master plan to succeed. 

Mobile Apps are not worthy if they are not generating any revenue because the whole process and performance would be pointless. It is important that you make sure your app is producing enough revenue.

It’s practically impossible to reveal which app ad network is the absolute best. Why? Because each one of them offers different and individual types of advertising, ad units, and setups. We can, however, point you in the best direction with the next ad network: MediaFem.

This is a full-service SSP platform situated in the UK, with 12+ years of experience in ad monetization. Powered by a modern predictive engine, the network provides publishers capabilities that are vital to digital media success, including A/B testing, smart reporting, and personalization features.

This is an advertising platform for publishers of apps, websites or blogs, which lets publishers generate revenue by providing advertising space between their content to place ads. For every impression or click that is made on these ads, the publisher receives an income paid by the advertiser.

You just have to put the codes that this ad network gives you in your app, blog or website and wait for any of the visitors to click on it. Best of all, MediaFem is intelligent and knows how to interpret the content of your app, so the ad you put is related to what you write.

Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers.  In this way, ads are integrated naturally and you get clicks much more easily while your users thank you for having made that recommendation.


Also published on Medium.


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