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If you want to start monetizing your website, AdSense was going to be one of your first choices. This software allows publishers to earn an income by showing ads that are suitable to their website’s content, in conjunction with the customer’s geographic area. These ads can generate revenue on either a per-click or per-impression basis. It’s a very popular ad network, accessible, and easy to set up.

Even though an ad network such as this one can be supportive, it’s important to consider all the alternatives available and make sure you’re using the recourse that fits you the best. Once you start looking far off what AdSense can offer, you’ll see the enhanced capabilities available to optimize your advertising revenue and performance.

Italy’s increased website traffic was on the top news this year. This evidently revealed in the thousand Italian users different things. There was a big rise in traffic for most sites in 2020, which had escalated in October and persists at very high levels. Italian websites and blogs provide a good overview of this tendency. Sadly, not many took advantage of this situation. 

We compare some of the best AdSense Alternatives for Italian Publishers:

1. MediaFem 

This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use its native codes to stimulate users to view more articles on the same site or to increase its revenue for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.

Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. 

For us this will be our primary suggestion to start, you can sign up in MediaFem here.

2. OpenX

OpenX is also one of the best options in the advertising industry. They lead a state of the art global programmatic market and can give publishers approaches to top-level advertisers, an excellent choice for premium publishers.

In addition, their OpenX bidder is one of the leading solutions. They also offer a fully modern mobile advertising exchange which boasts over 300 billion bids each month.

Other services offered by OpenX include a video solution for publishers called OpenX, OpenX programmatic direct with private marketplaces, and more.

3. BuySellAds

BuySellAds is a publisher-advertiser relationship-driven ad network. The network allows publishers to set pricing for their ad inventory and let advertisers directly connect with them through their platform. It is recommended for publishers who wish to sell their inventory at fixed prices.

Since it is a publisher-advertiser platform, publishers can directly list their inventory. Subsequently, they can receive ad placement requests from advertisers. The ad placement gets live after a quick approval process.

Most common ad formats, BuySellAds supports display app ads, mobile website display ads, RSS text feed ads, and others. The ad network is a renowned one and partners with over 1000 publishers of all sizes. 

4. OutBrain

Outbrain allows publishers to get access to some of the best native DSPs with programmatic demand. Not only it supports various ad formats, but it also has a content recirculation feature for publishers to recirculate the content and provides more opportunities for visitors to see the content and navigate around the website. 

However it fused with Taboola in 2019, it requires a minimum pageview of 10MM, with a payment deadline between Net60 up to Net90 days, working on CPM and CPC models. Outbrain provides its service to clients all over the United States.

5. TripleLift

TripleLift centers on native ads, branded content, and video. They assist publishers to incorporate native direct deals in their existing ad stack. Their in-feed native ads deliver engaging advertising experiences for your visitors.

They use their exclusive technology to create ad placements for publishers that match the look and feel of each of their websites. Regarding their native ad framework, they provide a vast range of different ad formats such as image, scroll, carousel, etc.

Ads can be useful for monetizing a website. However, finding the best alternative to AdSense depends on a number of factors, including your audience size and composition of ads on your website, rates, etc.

 The best way to do it is to test a few different options and then decide which one produces the biggest revenue, for us MediaFem will be the choice. 


Also published on Medium.


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