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When it comes to establishing your business growth, you should know website traffic is a crucial indicator. Not only it helps you in the much better articulation of marketing strategies but also it offers a great deal of assistance in putting together audience insights. The participation of web traffic in improving search engine reliability cannot be undermined because it’s considered as an active impulse in increasing conversions.

More traffic on your website involves rank and rate improvement which results in generating more traffic and the entire process repeats. At that moment, you need to guarantee that the traffic coming to your website should convert as well.

 If, for example, the traffic on your website is growing substantially but there is no conversion, either you are using illegal methods to get traffic or you are not conducting the right traffic at all.

The coronavirus outbreak has affected Pakistan’s consumer patterns and business interactions. According to studies, web traffic patterns significantly increased immediately after the first reports of confirmed COVID cases. These shifts give publishers important information about the extent of the impact on users as well as unique strategies for businesses during the pandemic. Sadly, not many took advantage of this situation. 

If you really want to make your website’s success, quality traffic is all that matters. But, in order to get an improvement in the customer experience and raise their revenue, we recommend publishers to co-work with networks suitable for their needs. 

We compare some of the best options for Publisher to monetize this format:

1.MediaFem 

This is a full-service SSP platform located in the UK, with more than 12 years of experience in ad monetization. Many publishers around the world use its native codes to stimulate users to view more articles on the same site or to increase its revenue for referral traffic. Powered by a modern predictive engine, the platform equips publishers with capabilities that are vital to digital media success, including A/B testing, intelligent reporting, and personalization features.

Paying in Net53 terms, MediaFem does not charge any sum cost as they work with a Rev. Share model 70% for Publishers. These percentages are consistent, regardless of a publisher’s geographic location, and are not in any way averaged between publishers. 

For us this will be our primary suggestion to start, you can sign up in MediaFem here.

 

  1. OpenX

OpenX is also one of the best options in the advertising industry. They lead a state of the art global programmatic market and can give publishers approaches to top-level advertisers, an excellent choice for premium publishers.

In addition, their OpenX bidder is one of the leading solutions. They also offer a fully modern mobile advertising exchange which boasts over 300 billion bids each month.

Other services offered by OpenX include a video solution for publishers called OpenX, OpenX programmatic direct with private marketplaces, and more.

 

  1. AirPush

Airpush offers monetization techniques for mobile app developers and publishers looking to earn more revenue. Additionally to common and traditional display ad units, Airpush offers monetization by video ads, advanced overlays, rich media, and push notifications that pop up in the notification slide-down trays on mobile devices.

Standard in-app banner ads are static or rich media display ads of different sizes that are displayed inside the application. Push ads are more invasive to the user: they display in the notification tray of devices, side by side with other alerts, which can be annoying for your users. In order to use their services, your payment balance must meet a minimum of $50 to receive payment.

In 2020, Airpush became Airnow Monetization, joining Data, Distribution, and Cybersecurity in the Airnow network.

 

  1. OutBrain

Outbrain allows publishers to get access to some of the best native DSPs with programmatic demand. Not only it supports various ad formats, but it also has a content recirculation feature for publishers to recirculate the content and provides more opportunities for visitors to see the content and navigate around the website. 

However it fused with Taboola in 2019, it requires a minimum pageview of 10MM, with a payment deadline between Net60 up to Net90 days, working on CPM and CPC models. Outbrain provides its service to clients all over the United States.

 

  1. TripleLift

TripleLift centers on native ads, branded content, and video. They assist publishers to incorporate native direct deals in their existing ad stack. Their in-feed native ads deliver engaging advertising experiences for your visitors.

They use their exclusive technology to create ad placements for publishers that match the look and feel of each of their websites. Regarding their native ad framework, they provide a vast range of different ad formats such as image, scroll, carousel, etc.

 


Also published on Medium.


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